Tag Archives: Cold Calling

Dialing for Dollars, Hearts & Support (what can be learned from the occasional “cold call”)

A young girl (future student?) holds up the notebook I carried throughout Reunion weekend, 2015.
A young girl (future student?) holds up the notebook I carried throughout Reunion weekend, 2015. I keep this photo nearby as I make calls to #saveSweetBriar

Today’s post gives a glimpse of the efforts to save Sweet Briar undertaken by one volunteer among many.  It isn’t always easy, but there is much to learn in the process.  It also sheds light on the future we can expect when the legal efforts are successful.  Call by call, I am filled with hope and only occasional disappointment.  Yet, it is actually those calls that are challenging —  “cold calls” — where I learn the most.

People often think of fundraising as “cold calling”.  In my 25+ years in development, I rarely think of it this way.  Most of the time I think of myself as a relationship builder.  A fundraiser is more of a listener than a talker.  In the case of saving a College like Sweet Briar, I am back to my early days of a list of names I don’t know with a goal in mind.  My early mentors like Martha Clement, used to say, “You ARE Sweet Briar to these alumnae.  Ask them to tell THEIR story.  Listen to what they LOVE.  By the time they remember what they love, you won’t even have to ASK for money.”  She was so right.    Continue reading Dialing for Dollars, Hearts & Support (what can be learned from the occasional “cold call”)

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