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Sweet Briar College debuts at Technica, the First All-Women’s Hackathon at the University of Maryland


What is a Hackathon?

First, let’s dispel a common misconception:  A hackathon is not about cyber crime, hacking into companies or personal information or anything illegal.  Let’s break it down:

“Hackathon” doesn’t (yet) exist in Webster’s Dictionary, but the best way to understand it is how it breaks down.  “Hack” refers to the old fashioned use of the term to create, break something down, a project.  “Thon” refers to an extended collective effort just like a “dance-a-thons”.

Technica, University of Maryland’s first All-Women’s Hackathon

This past weekend, Technica, the University of Maryland’s first all-women’s Hackathon launched at Ritchie Coliseum with over 400 participants.  University of Maryland’s Terrapin Hackers have been national leaders since their inaugural “Bitcamp” hackathon in 2013.

I had the pleasure of witnessing Sweet Briar College’s first visit to a hackathon.  I was particularly delighted to welcome this group as they come from my alma mater which is undergoing a resurgence after nearly facing closure by the prior administration in March of 2015.  Sweet Briar has one of only two accredited Engineering programs at a woman’s college, the Margaret Jones Wylie `45 Engineering Program.

Sweet Briar College students attend their first Hackathon, "Technica" at the University of Maryland.
Sweet Briar College students attend their first Hackathon, “Technica” at the University of Maryland. Left to right: Alicia Wooten, Erika Stepel, Des’Rae Davis, and Ashton Reid.

“This year over 50,000 students will participate in over 150 official Major League Hacking sanctioned hackathons around the globe. The student hacker community has been doubling in size every semester since 2013 and it is clearly here to stay. Hackathons are growing at warp speed,” — Major League Hacking.

Many describe hackathons as tomorrow’s classroom, career fair and even the rebirth of America’s economy.   In this article in the Chronicle of Education (which also features my son, then a high school student), Brian Matthews describes his first experience at a Hackathon being the “frontier of education”.

Hackathons are a movement taking hold across the country bringing together people and ideas.  They can take many forms from technological to social justice to artistic.

“Hackathons have grown to become a global student movement. By fast-tracking the software and hardware development process, hackathons provide students with valuable technical skills they will need in their future careers. Students learn by doing and finish with a final project that has the potential to turn into a real business. Collaborating in a high-stakes environment, students learn how to work effectively on a team. Students meet like-minded peers from around the world and also have a chance to interact with professional engineers and recruiters. Their new motivation and creativity remains after the hackathon, as hacker culture grows and a more diverse array of students travel to other collegiate hackathons to make new friends and win prizes.”

Students arrive at hackathons by car, bus, plane and other forms of transportation (including their parents driving them if they are in middle or high school).  Some hackathons even reimburse for transportation, but all are free to participants.

Sweet Briar College students arrive at their first Major League hackathon.
Sweet Briar College students arrive at their first Major League hackathon.
A view of a hackathon from above.
A view of a hackathon from above.

Students select their “home” for the weekend, a spot at one of many folding chairs and tables.  After some introductory remarks including shared values for a positive group experience, participants have many choices.  Workshops kick off right way offering many opportunities to learn new skills from coding to design to  fun activities.  When I left the Sweet Briar College team, they were in a class to learn python.  Many of the strongest candidates for jobs in higher education today are learning skills outside of the classroom.  Hackathons are a great way to add skills to one’s resume.

Hackathons don’t just offer coding, there are many things to learn. Some teams come in with ideas.  Others arrive as individuals and form teams over shared interests.  Some come out of the weekend with projects including the germination of a business while others are happy to learn new skills and return home.

Hackathons are great for Colleges and Universities because they do not require new resources.  Skills taught at hackathons add to student’s skill sets and make them more employable.   Technology changes so quickly, it is very difficult for academic institutions to prepare curriculum to keep pace.  With hackathons, students have access to the latest technology that some institutions may not be able to provide.

Companies interested in students also become more connected to the Colleges and Universities sending students and hosting hackathons.  These corporate-college relationships often expand into support for other programs, professorships, scholarships and even capital projects.

What is delightful is to see the joy and fun participants have through organized games and shared experiences.


Sponsors make hackathons accessible to anyone.  Cost is not an obstacle as most are free (some even reimburse for transporation costs).  Sponsors linger through the weekend providing mentorship and getting to know participants personally.  Sponsors also offer feedback on projects during demonstrations on Sundays.

In my work I have the opportunity work with University Relations recruiters from some of the nation’s top companies.  More and more I am seeing them select hackathons as their “student engagement” of choice.

Sponsors of hackathons are able to have informal and formal interactions with participants.  Most hackathons offer a resume database at the end to match interested students with potential companies.  What makes hackathons “tomorrow’s career fair” is that companies can mentor students over the weekend and watch both student’s intellect at work as well as their personal skills.  One recruiter told me, “You get to see their brains at work.”

Showcase vs. Competition

At the end of a hackathon, students have an opportunity to showcase their work over the weekend.  Not everyone participates.  The environment is one of showcasing over a competition.  Prizes are awarded for categories.  Sponsors have the latitude to create categories or to provide special recognition.  Major League Hacking even has a category called, “I see where you are going with that…” and “Punny-ist Web Name”.

When I arrived on Sunday, the vixens were going strong.   Wrapped in blankets, they had smiles on their faces and declared, “WE DID IT!  IT WORKS!”  I was impressed!  Many teams don’t finish the weekend and a large majority do not actually come out with a finished project.  What is even more amazing — and speaks to the quality of the education provided over a weekend — the girls pursued learning a new computer coding language and never dreamed they would have a finished project by the end.  As an alumna knowing the importance of enrollment, it was incredibly gratifying to see their project:  An app for prospective students.

An Alternative Homecoming

At the University of Maryland, my colleagues in University Relations are embracing hackathons as an alternative to homecoming.  We find our alumni (I work in the sciences) relish the opportunity to attend an event exploring technology, the arts, and bringing together students, faculty and corporate leaders.  Hackathons are also a family-friendly opportunity for alumni to bring their children and introduce them to the world of technology.

Finish Line – “Demos” (Demonstrations)

Every race has a finish line and every hackathon has a closing ceremony.   The feeling is more of a campfire than a formal ceremony.  Participants sit in a large circle and sponsors share feedback on the projects they particularly liked.  Industry leaders offer their personal stories and encouragement.

The Sweet Briar College team tidied up their table of water bottles, leftover snacks, notes and laptops and cleared the way for their demonstration.  They created an account on DevPost, a site dedicated to showcase digital portfolios.  A DevPost entry is also the portal to officially representing your college or university at a hackathon and earning points.  Sponsors streamed by their table and the students worked out their pitch.  One described what they had learned, another pointed out the features of their app, another talked about the benefits of a hackathon, another pointed out the benefits of their college.  By happy coincidence, the kit I had used at a recent college fair was in my car and the students put the materials to good use decorating their table.  They were even interviewed by WTOP — Washington’s largest radio station.

The creativity around the room was inspiring!  Participants came up with creations with laser printers.  One team even came up with a way for children to make 3D printable furniture for their stuffed animals, dolls or barbies.

As I have raised money for Technica and the students know me, they were kind to allow me to take a moment in the program to tell the Sweet Briar College story and to acknowledge the students.  I donned a pink “alumna” shirt over my University of Maryland polo for the occasion. The Sweet Briar College vixens earned loud applause and left with trophies wrapped in pink and green (the school colors).

Technica wrapped up with students hugging one another, paying final visits to sponsors and then streaming out to the awaiting buses and their cars.   The Sweet Briar College team had a four-hour drive home, but they said their excitement would keep them awake.  WTOP aired their story on Technica with Sweet Briar students as the lead story:

For more insight on hackathons, please visit my son Kent Heckel’s vlog where he provides a video journey through a hackathon (note – this hackathon was from Friday to Sunday):

Over the past three years, I have seen students create amazing projects at hackathons.  Spending a weekend creating is a wholesome way to have fun while boosting skills.

The students of Sweet Briar told me they are looking forward to Pearl Hacks at the University of North Carolina.

There is a hackathon (sometimes two) nearly every weekend of the year.  Check out one near you!  

Photo credit:  Major League Hacking,

Sweet Briar College hackathon team.
Sweet Briar College hackathon team.

Stacey Sickels Locke, CFRE, is a proud graduate of Sweet Briar College, Class of 1988.  She served as an employee of the College in the early 1990s working on the $25 million Campaign.  During that time, she solicited many leadership gifts which make up the current endowment. Since then, she has spent her career building support for higher education and the nonprofit community as a staff member and consultant for boards.  Stacey is a Senior Director of  in the College of Computer, Mathematical and Natural Sciences.  She is working with the Department of Computer Science on a campaign for a new building, the Brendan Iribe Center for Computer Science and Innovation made possible by  the largest gift in the history of the University of Maryland, $31 million.  She is a member of the Association of Fundraising Professionals (AFP), is affiliated (through the University of Maryland) with the Council for Advancement and Support of Education (CASE) and holds a Certified Fund Raising Executive (CFRE) certification from CFRE International.

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College Fairs: Finding a Place to Call Home and Falling in Love All Over Again

With a College sophomore, a junior in high school and working at a University, I am knee-deep in College hunting and surrounded by high school and College age students.  I’ve often said that I have LOVED every single phase of my children’s lives, but this phase offers particular joys and learning opportunities.

Working at a College Fair afforded me a unique window on this chapter of life from the perspective of students and parents I didn’t know.

Blank Slate: Arriving at the College Fair.
Blank Slate: Arriving at the College Fair.

A Blank Slate

A large (un-airconditioned) gym, a plastic folding table, two metal folding chairs and the name of the College:  this is the blank slate Colleges start with when engaging with potential students. All are equal until the representatives and materials arrive.

This blank slate is also felt by students who are considering where they will attend College. If you ask the question to many teenagers, “Where do you want to go to College?” The answer you will usually hear is, “Dunno”.  It is hardly surprising they respond this way.  The sheer number of choices can be overwhelming.

“Dunno” concerns me; however, given how important these years of education are to those who are fortunate enough to access them.  So much is at stake:

  1. Higher education.
  2. Relationships forged for a lifetime.
  3. Lifetime network.
  4. Foundation for graduate school or career.

Not all colleges or universities offer the same experience  (hardly!) or the quality of interaction post graduation.  Discernment through questions, college fairs, meeting representatives and campus visits is essential.  It is too bad that more time in high school cannot be devoted to the process.

Fortunately, my two sons were part of a program that exposed them to College searching in Middle School.  They visited area colleges touring through academic halls, dorms, athletic fields, auditoriums and (their favorite) dining halls.  They had mock College Fairs where they designed science-fair like displays about a College and they acted as admissions officers for their younger classes. When the mock college fair came about, I recall that my younger son picked Cornell University (which he has visited as we have family who live nearby) and my older son picked the University of Maryland (where I work and where he has attended many games as season ticket holder).

Through my son’s program, they explored broader questions such as:

  • Do you like smaller or larger classes?
  • Do you want to play sports in College?  (Important to discuss the reality of this possibility and opportunities if a student is not likely to make a team)
  • Would you like to be in a warm or cold climate?  Do you want to experience all four seasons?
  • What might you want to do after graduation?  Are there college programs for that? P.S.  It is TOTALLY OKAY if you don’t know — that’s also what College is for.

Working at a college fair made me realize what a benefit they had been afforded being exposed to these questions so early in their lives.

Exposing children early to choices after high school gives them something to compare and contrast.

Student volunteers greeted College representatives and escorted them to their tables. I noted all of the students with whom I interacted came and visited.
Student volunteers greeted College representatives and escorted them to their tables. I noted all of the students with whom I interacted came and visited.

Engaging with a College

Standing behind the table at a College Fair is kind of like cold calling, only even less personal.  Many of the students passing by have their gaze towards the floor and hurry past.  It almost felt as if some of them felt that by inquiring, they were somehow intruding.  I am sure the room felt overwhelming to them.

Our table featured brochures with smiling faces, pink and green (school colors), and program fliers on study abroad, equestrian programs and a list of majors.

Most students engaging with us were unsure of their major.  What surprised me is how guilty they seemed to feel about this.  So many of the (large) schools to which they were applying required them to select their major coming in — even having to apply to competitive majors alongside their general admissions.  I am familiar with this dilemma as I work at the University of Maryland.

It disturbs me – this trend to specialize so young.  Most high schools with strong academic programs scarcely have the time for students to explore potential fields of interest.  My sons were tracked into advanced math and AP programs squeezing out any chance for most “elective” courses.  Most of their friends were on the same path.  How any of these students can feel they have found their major/passion/purpose when their course selection has been prescribed and required baffles me.

Most smaller liberal arts colleges don’t even allow a student to “declare” a major until their junior year.  Their first two years expose them to required and elective courses offering a vast array of options.  Perhaps my sons hearing me encourage them to EXPLORE versus SPECIALIZE led my older son to select an independent, liberal arts college instead of the University of Maryland (where I have tuition benefits).  I was actually quite pleased.  I suspect his brother will follow in his footsteps.

Our table featured fliers on programs, brochures with smiling faces and (our secret weapon it turned out) FLOWERS.
Our table featured fliers on programs, brochures with smiling faces and (our secret weapon it turned out) FLOWERS.

Process of Elimination

How students add to and eliminate colleges on their list is somewhat of a mysterious process.  It is often influenced by family connections, their friends and perhaps an individual who turned a college into a smiling and welcoming face.  That was certainly true for me when I chose Sweet Briar College.  It was also true for my son when the admissions officers reached out to him from Principia College.

A college fair offers a bewildering array of choices.  Colleges are in alphabetical order.  If it were up to me, I would arrange them geographically or by size.  Those seem to be two main filters I heard from students:

I want to attend a big University.

I want to attend a college where its warm.

College fairs are a sea of tables each with similar smiling faces - yet each offers a unique experience.
College fairs are a sea of tables each with similar smiling faces – yet each offers a unique experience.

My fellow alumna, Sara Rothamel, and I began engaging students. We made eye contact, said hellos and began to engage.   The tables around us were manned by professional admissions officers, a few parents and some alumni (like us) were sprinkled among the tables as well. My first observation is that the parents and alumni manning tables were much more conversational with prospective students. The tables around us with just one person were much quieter throughout the evening and seemed to have less interaction.

We found quick questions and ways to engage  such as:

  • Have you thought about College in Virginia?
  • Have you considered a woman’s College?
  • Hi!

We were aided by many people coming giving us high fives and fist pumps to congratulate us on Sweet Briar being saved.  As we chatted, the energy and interest attracted other students and their parents.  At some points, we were two-people deep!

Our other “secret weapon” were our flowers.  Prior to this college fair, photographs of fellow alumni working at college fairs began to appear on my social media feeds.  Alumnae decorated with our mascot, school colors, their own photographs and a few used flowers.  A cheerful vase of daisies certainly seemed inviting.  I mixed some pink roses and daisies.  They were a hit from the get-go.  One young woman brought her mother with her who shared, “My daughter’s friend found us in the other gym and said, ‘Go see the table with the roses!’ so we came right over.”

Every college table had pictures of smiling faces, bucolic campus scenes, animated professors, athletes engaged in sports, etc.  We needed something to set us apart.

Whatever it takes….


I was intrigued by the questions… and the lack thereof.

I’ll tell you this — we are going to have a whole lot better crime solving in the years to come (or a bunch more prosecuted criminals).  There are a lot of CSI-watching teenagers who are dead-set on becoming the next Abby Sciuto.  I will hand it to these students, they knew exactly what they wanted in their next college:  Make me a famous CSI (crime scene investigator).  While we tried to sell the benefits of a strong science curriculum, not having an actual major led these students to gather a few pink and green brochures, but then turn on their heel.

Have you ever considered a women’s college?

We asked this question as an opener.  Our pink and green and flowers seemed to send the right message to filter out the wayward young man who ventured over.  I was happy to speak to them since I have sons.  I steered a few towards our brother college, Hampden Sidney; my father’s college, the Citadel; and liberal arts colleges in general.

Most young women who approached our table or who we had engaged had not thought about a woman’s college.  We shared some of the benefits:

  1. Women find their voice.
  2. Women get involved.
  3. Sisterhood and friendships.
  4. Superior academics; knowing your professors.
  5. Great social life – on campus and in the region.
We had a number of very interested students who lingered for nearly a half-hour. We hope these students convert to enrollments!
We had a number of very interested students who lingered for nearly a half-hour. We hope these students convert to enrollments!

As the fair continued to unfold, our numbers increased.  Equestrians with a love of horses and knowledge of our national riding program came by with sincere interest.  Girls with an interest in the sciences and technology were impressed by our having one of only two accredited engineering programs in the country.

Some of the questions I found particularly thoughtful from parents:

Tell me about your board of directors and the college leadership.

What is the network for students like AFTER graduation?  How do you help students secure work and what is your rate of placing students in jobs?

What opportunities are there for parents to participate in the life of their student?

Some particularly memorable student questions:

Will I be able to make friends?

How many classes do I take a day? (this is a particularly smart question since College schedules are so different than high school)

Can I create my own major?


I was surprised by the few questions we had about cost.  Throughout the evening, we had two questions about tuition and financial aid. It could be that the high school is in a rather affluent area and that students are blessed with parents who have budgeted their college. Those who did inquire were not phased by the price tag, particularly as we explained that financial aid decisions were made independent of admission.


It's not over until....
While our fellow colleges packed up at the stroke of 8:30, we lingered until after 9pm speaking to interested students.

It’s not over until….

In characteristic Sweet Briar fashion, we  lingered well past “closing time”.  At a place where learning is 24/7, where you know your professors and you take great pride in your education, a 9 to 5 culture just doesn’t exist.  All around us our fellow college counselors folded their chairs, packed up their brochures and snapped their cases closed at the stroke of 8:30pm when the fair was to end.  However, there were students still circulating throughout the fair. As a steady stream of admissions officers filed out, Sara and I continued to greet students and hear about their hopes and dreams.  One of our most earnest candidates came towards the very end.

Alumnae at work: Sara Rothamel and me at the Broadneck College Fair.
Alumnae at work: Sara Rothamel and me at the Broadneck College Fair.

The Morning After

As I held the fan of interest cards in my hand, I thought about each precious prospective student who had interacted with us.  I remembered what had set Sweet Briar apart for me when I looked at Colleges – a personal touch.  Sara and I agreed we would contact a few of the students who seemed particularly interested.  I decided I would get some Sweet Briar postcards to send to the students with a personal note of encouragement (not just to apply, but also that they find a place where they feel at home).

A Place to Call Home

Having moved during my middle school and high school years, I yearned for a place I could call home.  Sweet Briar’s friendly admissions officers, gatherings in my town, and my overnight visit made me feel welcomed.  I couldn’t imagine attending anyplace else.

My sincere hope for every student and their family is that they find a place they can call home.  It is a privilege to attend College.  There are so many options today. Being part of a residential community is a particular gift as so much growth happens outside of the classroom and on a campus where you and your mind can roam, explore and grow.

Regardless of how many job changes, moves or relationship changes one may have in their life, their college can offer a consistent place to call home.  Its alumnae/alumni network may also serve as a network for their entire career.  Which is, of course, why I have worked so earnestly to save the College I love over the past months (but, thankfully, this isn’t a post about that).

Having worked at my local community college (voted the top college in the country!), I know that that sense of home is also possible even if a student is still living at home.  There are exceptional community colleges around the country with caring faculty, staff and amazing opportunities for students to grow and explore career options.

Still, having worked for one of the best community colleges in the country, the flagship University of Maryland and knowing many colleges and universities around the country, nothing compares to the benefits of an independent liberal arts college and a woman’s college.  An independent liberal arts college like Sweet Briar offers an exceptional education — and a community — not just for four years, but for a lifetime.

Consider working at a college fair.  You’ll fall in love with your college all over again.


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